Sporting Works is a sports software and data studio. We build and run Spot Sports and its AI agent Jerry, Spot Sports Youth and Laylines, and help leagues, teams and media companies put data and AI to work.
Led by the former head of data for ESPN+, with seven years building experimentation at The New York Times.
Our data and AI workThree products in market, each shaped around how its corner of sport actually runs. They are how we learn, and the proof of what we can build for you.
iOS app and web
Everything a fan follows, in one app: scores, stories, podcasts and where to watch.
10+ leagues9,500+ podcasts
Fans juggle a scores app, a news app, a podcast app and five streaming services. Spot Sports puts the teams you follow in one place, tells you which service carries tonight’s game, and briefs you every morning with Jerry.
AI agent inside Spot Sports
A personal sports briefing, written every morning by an AI agent, that ends when you’re caught up.
Jerry watches scores, schedules, reporting, video and podcasts for every team a fan follows. It decides what changed, writes from linked sources only, checks every claim against official data, and publishes one complete briefing before 7 a.m. If a story can’t be proven, it doesn’t ship.
“Jerry may decide what matters. It may not decide what is true.”
Live in New York City
Find a program that actually fits your kid: age, schedule and distance.
121 programs32 providers
Finding a team for your kid used to mean a dozen club websites. Spot Sports Youth tracks listings across New York City, checks each one against your child’s age and your schedule, and keeps every detail tied to what the provider published.
Web, built for the dock
Crew management and regatta discovery for racing sailors.
100K+ sailors in the network6,100+ boat designs
Competitive sailing runs on group texts and spreadsheets. Laylines gives sailors a calendar of regattas they can actually crew, matched by boat class and role, and gives skippers one place to fill every position.
We work with a small number of leagues, teams, media companies and sports businesses on the decisions and products that run on data. Our work is led by the former head of data for ESPN+, who ran analytics for a streaming service with 25 million subscribers and, before that, built experimentation at The New York Times.
ESPN+ subscribers served by the analytics organization our lead ran.
people in that organization, across reporting, forecasting and data standards.
more experiments each month at The New York Times, from 10 to 100+, on a self-serve platform used by 100+ teams.
fewer ad-hoc data requests after a self-serve reporting suite replaced them.
Acquisition, engagement and churn, measured the way a streaming service measures them. Segments and forecasts that tell you who stays and why.
What a league, event or show is worth to your audience, on one metrics framework, so every bid and renewal uses the same numbers.
Testing programs and platforms that teams trust and run themselves, from the first A/B test to a hundred a month.
Agents and ranking systems built on fast-moving, messy sources: product definition, evaluation, guardrails and production rollout. Jerry is our proof.
Metric definitions, governance, pipelines and self-serve reporting on the stack you already have, whether that’s Snowflake, Databricks or dbt.
Hiring plans, operating models and interim data leadership for organizations building or resetting an analytics team.
A few weeks to map your data, metrics and decisions, ending in a plan your team can act on.
We design and ship the system with your team: the dashboard, the experiment program, the agent.
Ongoing senior data leadership while you hire or grow your own.
For decades, software followed the money to the biggest leagues. Everyone else made do with spreadsheets, group chats and tools built for nobody in particular. AI-native development makes it worth building properly for every sport, at every level.
Shaped around how a sport actually runs: its calendar, its roles, its rules. Not a generic tool with a logo swapped in.
More people find their way in. Better discovery for fans, parents and players who are new to a sport.
Instrumented like a streaming service from day one, so every product knows what is working and why.